The people who make up Shop Shop are there because they all are interested to find out if and how their artistic practice will change, when it is combined with "the market". They all decided to invest some time into experiencing how their look on the world could change, by thinking of an artistic exchange, as something that can happen in close dependency on a commercial environment that in the first place is focused on the providing of basic needs. Therefore, the first thing that we agree, is the insertion of the shop into an area with already existing and busy shops, such as bakeries, grocery stores, butchers, phone shops, etcetera.